In this episode Kristina is talking about the value of video testimonials from happy clients and how they are outranking and out-performing written testimonials... And getting them is a whole lot easier than you think! Turn your happy clients into spokespeople for your business.
Tune in to this episode to hear more!
BY THE TIME YOU FINISH LISTENING, YOU’LL UNDERSTAND video testimonials are not only great for organic SEO but they are key for helping potential new customers make a decision to choose you for their wedding!
1. 79% of consumers report they have watched a video testimonial to find out more about a company, product or service.
2. 64% of consumers report that a video testimonial left about a product or service has helped them make their decision to purchase that product or service.
3. Video testimonials resonate more than written words as they are authentic and can convey feelings or emotions and what that client experienced with your business… and since as a wedding professional, you are selling an “experience,” video testimonials are priceless!
4. Help your potential customers make their decision to choose you by sharing video testimonials on your website and social channels.
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Kristina Stubblefield 00:02
Thank you for tuning in to WedPro Business Solutions. I'm your host, Kristina Stubblefield. As we talk about the changes happening to the digital landscape, and how engaged couples are making buying decisions, based on what they find online, you're not going to be surprised that I'm going to be talking about reviews and testimonials. For the longest time, I have shared with clients that I've worked with how important video testimonials and reviews are for your business. Now written testimonials, and reviews are great. But video testimonials capture people's emotion, you can really get a sense of that person's experience so much better with video over the words that they may read on screen. And for the past few years, I've heard feedback from wedding professionals that I've worked with that they just have not been able to find or utilize a solution that is easy for them as far as capturing video testimonials. Well, today, I'm going to share with you some great news. First of all, I want to share with you some information in regards to reviews and testimonials. First of all, I've said it before, but video testimonials are gold 79% of consumers report they have watched a video testimonial to find out more about a company, product or service. And you will not find it surprising to also hear me say that 64% of consumers report that a video testimonial left about a product or service has helped them make their decision to purchase powerful numbers when we really break it down. And I don't want to get shared too much as far as percentages go. Because I want to cut to the chase, you probably want to utilize video more in your business. But we're all after convenience and ease of use, whether it's engaged couples, but also as business owners. And sometimes in the past, I've had wedding professionals say to me, You don't understand, like I send an email and ask a person to do a video testimonial for me. And they're willing to do so. But then there's so many questions about okay, well, how do I do it? I recorded on my phone? How do I get you the video? You know, then how, as a business owner? Do you download that? And then where does it go your website social media, the list goes on and on. And nowadays, we're all looking for solutions that can easily be implemented in our business. And I'm happy to say that third partnerships that I have that software available to make it easier for you to utilize video or written testimonials in your business. And in order to do so, you're going to hear me say the word automation. But you can start to automate part of that process, even by sending a email or text message out to your clients, asking them to provide a testimonial or review for your business. But the best part of that with the software that I am making available to you all. Not only is it easy for your clients to take the steps, it's also easy for you to display those testimonials and reviews on your website, social media and email blasts that you send. The list goes on and on. And the thing about it is when I talk to people about their reviews, they say but I've got x number on Google and I've got twice as many on Facebook. But what if your potential clients don't go to your Facebook page? I hope they do it some will probably not all of them.
Kristina Stubblefield 04:57
But what if you could pull or sync those reviews from those platforms, and display, on your website, on your social media, as well as capture new ones that you can then push out to use as marketing new pieces in your business. That's what it's all about is I want to help people, web wedding professionals, I want to help you share the word about your business products or services, to where you get more leads, you can further convert more of them into booked events. And I'm here to share with you if you are not the one in front of a potential client, talking to them about your business product or service. The second best option, are you ready for it is someone that has done business with you. And that means reviews or testimonials can play that role. It becomes a sales piece for your business. And if we go back and we have a discussion about the direction everything's moving in, with engaged couples doing the research and making decisions, in regards to wedding professionals, what by what they find online. And they don't email they don't call or text you to have a conversation with you before they make some of these decisions. But they can see some of your past clients, either in written words or in video about their experience working with you in your business. Wow. Wow, what a great way to help people understand how you can help them with their special day, and why they should consider you as one of their wedding professionals on one of their most important days of their lives. And a lot of times we get hung up on something else I need to implement, it's something else. But once you have this in place, it's smooth sailing. And I'm here to tell you I've witnessed over the years, if you make it easy on your clients to either do business with you, or to leave reviews or testimonials, they will do it. How many of us have asked that of our past clients? I can tell you I'm I'm not I'm don't I don't do that I should do a better job of that. To be honest with you. The few that I've asked over the years have been like absolutely, just send me whatever I need to do. And what if all I needed to do was share them a link. I'm making it super easy. And they'll be more apt to do it because they can do it from their phone or their laptop if they're recording video. We know right now with where we're at that the more authentic the video, less produced video is converting. And that's been a big change for a lot of us in the marketing industry. Because therefore we went through a time where it was about produced lighting sound, everything being staged perfectly to now just turning your cell phone on and hitting record. You're allowing potential clients to connect with past clients. And the whole time is it's reiterating why you are a great choice, a good option, possibly a good fit for that potential
Kristina Stubblefield 09:37
client. If I seem passionate about this, I am for years I've talked about the power of video as a business owner, doing videos putting them out on social media on your website in your email marketing. I have talked about the power of video, but to talk about the power of video testimonial I could sit here and share with you statistics and real life experience. But but this is the takeaway, most of the time we get in our own way. Oh, they won't. My clients won't take time to do that. Oh, gosh, that's a big ask. And I'm here to tell you from my own experience, just asking, most of the time, they will jump at the opportunity to say something about their experience with you. And for some of us are most of us. Oh, gosh, I just had seems weird, it just it. I'm here to tell you push all of that aside, and it's not easy. I'm always transparent. It's not easy. You're thinking cautious. I'm really asking them, all you're asking of them is to share their experience. I wouldn't send someone a script and say, hey, I want you to say these five things about my business, just let them talk. Because most of the time, they're going to use wording in that testimonial or that review, that is relatable to someone else. It might not be the wording I use, it might not be the wording you use. But it will probably relate has a very good likelihood to relate to the potential client that is going to be listening. All in all, I believe the reason that this holds such a place for me, is because I know the potential of this for generating leads. increasing sales are booked events. And I've went through my own things. I've worked through my own mindset issues. I've even had people say to me, What can I do? You've been such a big help your team has been such a blessing for my business, what can I do? Well, referral is one of the best things. I think it is one of the biggest nods, thank yous, whatever wording you want to put on it? Is someone trusting in you enough not only for their own business, but referring you to a friend, a family member, maybe someone that's an acquaintance or a business connection. That to me is one of the absolute best things that clients can do for me or our business. And I've even had people say, I want to do a testimonial review, where do you want me to do that ad or I'd love to record a video for you. before I've even said anything, they've said it to me. And I think all of us, it's tough for us to take a step back and realize the impact or maybe even fully understand the impact the our services, products, whatever it is we offer makes for other people, you know, you get so busy in your own days and your own business. And maybe you've done what you've done for a long time that it's just become second nature, and you don't realize the impact it has on your clients.
Kristina Stubblefield 14:02
And give your self and your business the opportunity to be found more for people to listen or read your past clients experiences. And one other tip I will leave you with when I talk about this is it doesn't matter if it was a week ago, or if it was a year ago. I've had clients go back for a few years to ask a testimonial or review from someone. So don't get hung up on it has to be an event that just took place or a client you just dealt with. Okay. And lastly, this is something that should be part of your off boarding process. And if you don't know what I mean by that, then she Do me a message or you can look up some more information about it. But it should be something. This request for a testimonial or review should be part of the process that takes place. After you're done with someone's event. You send them a thank you card, you send them a thank you email, whatever your process is, this should be included on it for every event. If you would like more information about this software, or I should say this solution, you can visit my website, KristinaStubblefield.com. I have a Resources tab on there where you can get to this software that I'm discussing, as well as other softwares and tools, resources as I call that page that can help you with solutions in your business. That's I love utilizing software technology, with my experience and my expertise to put together solutions for wedding professionals to save you time and money. If you're not already part of my free Facebook group, please consider joining. I would love to have you in there I share additional tips, information resources strategies, please feel free to join you can get the link on my website again at KristinaStubblefield.com. And until next time, take care